In the exclusive wellness retreats of Switzerland and Beverly Hills, a new status symbol has emerged – the $500+ designer sauna hat. What was once simple protective gear has evolved into a luxury item, with brands like Banya & Beyond offering:

• 24k gold-thread embroidered hats
• Cashmere-lined limited editions
• Custom monogramming services

“The sauna hat has become the new ‘it’ wellness accessory,” says celebrity stylist Marcus LeClair, who recently styled Zendaya in a custom-made violet felt hat for her Malibu home spa. “It’s visible, photogenic, and speaks to both heritage and modern self-care.”

Luxury department stores are taking notice. Bergdorf Goodman now dedicates an entire section to premium sauna accessories, where hats range from 
$200forbasicmerinowoolto$

200forbasicmerinowoolto1,200 for the “Tsar Collection” featuring sable fur trims. “Our clients appreciate the craftsmanship,” says buyer Elena Rodriguez. “Each hat tells a story of tradition meeting luxury.”